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August 25 2013

Budgeting for 2014: Technology, content and social to be top spending areas | B2B Management Budgeting | #TheMarketingAutomationAlert

BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.

 

Digest...

 

As B2B marketers begin their budgeting process for 2014, they say the top areas where they'll increase spending are marketing automation technology, content marketing, social media and mobile.

 

Marketing automation is reaching maturity among b2b marketers, according to recent BtoB research, and it is expected to be an important investment area next year.

 

In BtoB's “2013 Marketing Automation” study, 81% of respondents said they will have strong or complete adoption of marketing automation systems by next year, up from 62% this year. Fifty-two percent said they will have complete adoption of marketing automation technology—fully integrating it into their sales and marketing organizations—up from 26% this year. The study was based on an online survey of 204 b2b marketers conducted in May.

 

Forty-two percent of respondents said they would set aside new funds for marketing automation technology over the 12 months following. Others will shift funds from other areas, including digital marketing (34%), email or direct marketing (31%), events (18%), print advertising (16%) and broadcast advertising (4%).

 

Marketers will also increase their use of paid social media next year. According to BtoB's “Emerging Trends in B2B Social Marketing” report, published in March, the top paid social media channels marketers will use in the coming year are LinkedIn (59%), Facebook (53%), Twitter (28%), YouTube (18%) and Google+ (13%).



Budgeting for 2014: Technology, content and social to be top spending areas | B2B Management Budgeting | #TheMarketingAutomationAlert

BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.

 

Digest...

 

As B2B marketers begin their budgeting process for 2014, they say the top areas where they'll increase spending are marketing automation technology, content marketing, social media and mobile.

 

Marketing automation is reaching maturity among b2b marketers, according to recent BtoB research, and it is expected to be an important investment area next year.

 

In BtoB's “2013 Marketing Automation” study, 81% of respondents said they will have strong or complete adoption of marketing automation systems by next year, up from 62% this year. Fifty-two percent said they will have complete adoption of marketing automation technology—fully integrating it into their sales and marketing organizations—up from 26% this year. The study was based on an online survey of 204 b2b marketers conducted in May.

 

Forty-two percent of respondents said they would set aside new funds for marketing automation technology over the 12 months following. Others will shift funds from other areas, including digital marketing (34%), email or direct marketing (31%), events (18%), print advertising (16%) and broadcast advertising (4%).

 

Marketers will also increase their use of paid social media next year. According to BtoB's “Emerging Trends in B2B Social Marketing” report, published in March, the top paid social media channels marketers will use in the coming year are LinkedIn (59%), Facebook (53%), Twitter (28%), YouTube (18%) and Google+ (13%).



Concerns with the growing cost of dying · OraDillard · Storify

Picked up a few stories on the increasing concerns of the increasing cost of death in the UK.


Concerns with the growing cost of dying · OraDillard · Storify

Picked up a few stories on the increasing concerns of the increasing cost of death in the UK.


The New York Times: Championing Women, a New League for Club Boxing Enters the Ring

More than 40 women are scheduled to compete in the United States Intercollegiate Boxing Association championships at the University of San Francisco. [via NYTimes]



The New York Times: Championing Women, a New League for Club Boxing Enters the Ring

More than 40 women are scheduled to compete in the United States Intercollegiate Boxing Association championships at the University of San Francisco. [via NYTimes]



June 13 2013

Tories : end infighting and focus on economy | Scottish National Party

In the same week the Treasury launched another anti-independence paper, the UK Government has faced further criticism as official statistics show just how far the UK economy remains from health.



Tories : end infighting and focus on economy | Scottish National Party

In the same week the Treasury launched another anti-independence paper, the UK Government has faced further criticism as official statistics show just how far the UK economy remains from health.



Children’s Entertainment in Dubai



Children’s Entertainment in Dubai



Euan McColm: Cameron fails to explain UK’s benefits

ANYONE listening should have been left in absolutely no doubt: David Cameron is passionate about the United Kingdom. He said as much.


Euan McColm: Cameron fails to explain UK’s benefits

ANYONE listening should have been left in absolutely no doubt: David Cameron is passionate about the United Kingdom. He said as much.


June 05 2013

Researchers Explain How Brands Make You Fall In Love

Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures. "If you really ask people, they have only vague understandings about each brand," says Park. "Or they’re not aware of many brands in the first place."


Researchers Explain How Brands Make You Fall In Love

Brands spend millions of dollars trying to make consumers fall in love with them, and according to C.W. Park, director of the Global Branding Center at USC’s Marshall School of Business, these attempts are usually miserable failures. "If you really ask people, they have only vague understandings about each brand," says Park. "Or they’re not aware of many brands in the first place."


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


WATCH: Library Sets Book Domino World Record

Seattle Public Library just set an unusual world record in its incredible flagship building: the world's longest book domino chain.


WATCH: Library Sets Book Domino World Record

Seattle Public Library just set an unusual world record in its incredible flagship building: the world's longest book domino chain.


April 26 2013

crystashro

April 25 2013

crystashro
Ctrl+C Ctrl+V Part 2 :)
Reposted fromjestjuzwiosna jestjuzwiosna viaAmandaPar AmandaPar
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